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”PARMA LANDS” RETURNS WITH CETILAR AS PARTNER: ”EVEN CLOSER TO THE FANS AND THE TERRITORY”

Collecchio, 18 August 2023Parma Lands is back and stronger than ever. Again in the 23/24 season, the relationship between the Club, the fans, the city and the entire province must be strong. And, like in its first edition, Cetilar will be a special partner accompanying the Crociati in this venture, who was already the main sponsor of the initiative last year.


Cetilar, a brand part of the pharmaceutical company PharmaNutra S.p.A, will be the pre-match sponsor of the men’s first team and partner of the Parma Lands initiative: the players, coached by Fabio Pecchia, during the warm-up at home games, will wear a special Cetilar and Parma Lands branded shirt. The initiative will also follow last year’s lead, with a program of events scheduled in the major municipalities of the province, to increasingly consolidate the link between citizens and fans, strengthening its presence.

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The initiative will continue to have, as in the first edition, an aim of social responsibility in the area. 100% of the proceeds from the sale of Parma Lands shirts will go to charity. They can be personalised with the names of each municipality and purchased at the Tardini Stadium Store. The money raised by the initiative last season helped support a project that supports access to sports for autistic children and young people in the Municipalities of Calestano, Fornovo di Taro, Medesano, Varano de’ Melegari with practice and training headquarters in Collecchio, at the Ego Village swimming pool. In this way, encapsulating further the ‘Always with blue’ approach undertaken by Parma Calcio.


Cetilar will again be a partner of the second edition, given the great success achieved in its first 12 months. The strong bond with the local area has led to staggering numbers that testify to the great passion that Parma Calcio evokes: over 40,000 people took part in the events and more than 3,000 children were welcomed as guests to home games at the Ennio stadium Tardini. As evidence of Parma Lands’ growth, the special Cetilar-sponsored pre-match line will also include a sweatshirt with the Celitar logo for the men’s first time to wear out on the pitch in all home matches of the 2023/23 season.

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Carlo Volpi, Chief Operating Officer of Pharmanutra SpA: “The renewal of Parma Lands, a project, I’d like to remind you, born from the desire to pay homage to and actively involve the municipalities of the Province of Parma, represents an opportunity for PharmaNutra to consolidate further the collaborative relationship with Parma Calcio, which has now been going for over 13 years with mutual satisfaction. The purpose of Parma Lands is to bring local fans closer to the Crociati team and it is an initiative that also boasts a strong social element, two aspects that are reflected in the values of PharmaNutra and which are an active part of the project. For this second edition, the goal is to continue along the path laid so far and make the various initiatives with the fans even richer.”


The new format will be linked more to traditional events of the Parma area and province, precisely to strengthen the identity aspect of Parma Lands: Parma Calcio, with its managers, players of the first teams (men’s and women’s ), will be even closer to the citizens and fans.


Luca Martines, Corporate Managing Director of Parma Calcio: “We want to continue strengthening our ties with the local area. Parma Lands is the vehicle which, thanks to the fundamental support of Cetilar, allows us to develop and improve this relationship with fans throughout the Parma area and province. The commitment to go on and strengthen this initiative is essential for us during the season: there is the sport, with the results linked to matches, but above all, there is a world of passion and affection that we must nurture. Our strength is the supporters and fans who follow us with this passion. This year, alongside traditional events, we really want to combine the passion for Parma Calcio with the love for the place where we live”.

Parma Lands is back: with the first appearance set for Sunday 20 August, at 19:45 CEST, when the team will make its league debut against Feralpisalò and will head out to warm up on the Ennio lawn.

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