Parma, 17 January, 2026 – Today, the Enrico Serafino Lounge, was opened at the Ennio Tardni Stadium. It is a new space that celebrates the meeting of wine and sport, bringing together great company, quality and exceptional hospitality.

The Lounge was created from a collaboration between Parma Calcio and Enrico Serafino 1878, both part of Krause Group Italia, and represents a project that values synergies between sport, wine culture and hospitality. Designed as a dedicated hospitality area, it offers guests a refined experienced with wine as the main focus. Next to the Lounge, the Enrico Serafino Wine Club completes the experience, helping to strengthen the community feel inside the Stadium.

'Today we are not just opening a Lounge, but we are celebrating the union of two historic Italian brands that share the same values of excellence and community,' said Kyle Krause, President of Krause Group and Parma Calcio. 'Enrico Serafino and Parma Calcio share deep connections with their respective regions, Piemonte and Parma, places in which tradition, identity and a strong work ethic are core values. Football and wine are big parts of Italian culture. They bring people together and create shared moments that go beyond generations. The Enrico Serafino Lounge represents our vision of the future of stadiums. Not just as places of competition, but spaces that are able to reinforce cultutral connections and high quality hospitality.'

'For us,' commented Giulia Bettagno, Head of Wine, 'the Lounge represents a unique opportunity to bring the world of wine to life in a new and dynamic setting. Every detail is designed to express the passion and care we put into our wineries, offering an authentic and engaging experience.'

The opening reflects Krause Group Italia's commitment to the hospitality sector, made possible by the dedication and professionalism of everyone at the Group. From the wineries of Enrico Serafino and Vietti, to the Casa di Langa resort, all the way to the Ennio Tardini Stadium, every project is driven by the expertise and passion of the teams involved.

With the opening of the Enrico Serafino Lounge, the Ennio Tardini Stadium gains a space that brings together sport, local heritage, and wine culture, offering guests a welcoming and social experience.