Parma, Wednesday 24 April - In Parma, sports are history, tradition, culture, passion, and emotion. That's why BKT, title sponsor of Serie BKT and BKT United Rugby Championship, has dedicated an activity never seen before in Italy to the city, scheduled for the next matchday of both competitions.

To celebrate the splendid moment that Parma sports are experiencing, BKT will bring together the fans of Parma and Zebre Parma at the Cittadella Park, where they will be taking part in 'Parma takes to the field' from 10:30 CEST to 18:30 CEST on Saturday 27 April.

The goal of BKT's initiative is to give the entire city a day of celebration, promoting a message of exchange between sports, inclusivity, and socialization. Fans and non-fans alike will be able to enjoy themselves by playing within a dedicated area and participating in the various initiatives that the title sponsor of Serie BKT and BKT URC has reserved for them.

To immerse themselves in the excitement of Parma vs. Lecco and Zebre Parma vs. Glasgow Warriors and to breathe in the pre-match atmosphere, BKT has invited two players that most represent the clubs for an autograph session and meetings with the fans.

Alberto Di Chiara, the legendary player of the 'Magico Parma,' and George Biagi, the historic leader and captain of Zebre Parma, will be present in the BKT fan zone from 11:30 CEST to 12:30 CEST, where they will sign and give away BKT balls to those present, as well as be available for photos. Along with them, there will also be the iconic branded bench, as featured last year in Bari, Cosenza, and Frosinone, and this season in Como, Reggio Emilia, and Genoa.

The BKT event, organized in collaboration with the Lega Nazionale Professionisti B and United Rugby Championship, along with Havas Play, the network that focuses on sports marketing, fan engagement, and other activities, and with the sponsorship of the Municipality of Parma, doesn't stop here. During the halftime of the two matches, at the Ennio Tardini Stadium, there will be the 'BKT Football Truck Challenge,' which will involve two Parma fans in a speed race with the BKT Football Truck, the remote-controlled model that has become famous as the official ball carrier of Serie BKT. At Lanfranchi Stadium, on the other hand, two Zebre Parma fans will also compete in a skill challenge.

In both stadiums, before the matches, Alberto Di Chiara and George Biagi will take a lap around the field to acknowledge the fans and vice versa.

In addition, thousands of BKT gadgets will be handed out. Therefore, everything is ready to make it a memorable day, for fans of both Parma and Zebre Parma. The appointment with two of the most beloved players in the history of the clubs is set for 11:30 CEST at Cittadella Park.