Parma, 30 August 2023 – Parma Calcio can announce that Parma Esports will be strengthened for the 2023/24 Esports season. The new Main Sponsor will be FINTSPORT, an emerging gaming tech company from Spain with HQ in Barcelona. In the coming weeks, a new fantasy app will be launched in collaboration with the Club. Also AVATARZ, the Main Sponsor from the last Esports league campaign, will be the Second Sponsor. On the Crociati pro players’ shirts, The Fanzclub logo will appear, a new fan experience project that will offer a virtual fanzone and digital merchandise to Parma Calcio supporters.
It is going to be a season connecting two main sporting simulators of virtual football, EA FC 24 and eFootball, with the collaboration of the young and dynamic Esports Academy. This is Parma Esports’ objective for the 2023/24 season: the Club, through the Esports Team, wants to broaden and strengthen the Esports brand at a local, national and international level through a series of initiatives that will involve Parma’s younger fans with the Men’s and Women’s Youth Sectors. But there’s more: the Esports Sector will be taken up another level thanks to the development of content creation and influencer marketing to make the Team more engaging and passionate to the millions in the Esport community.