Parma, October 28, 2025 - A landmark day for Italian women’s football. Parma confirmed its role today as a key part of the growth and promotion of the women’s game, hosting two major events: the Women’s Football Lab – Workshop of Ideas for Women’s Football in Italy, held in the prestigious Sala del Ridotto of the Teatro Regio, sponsored by the FIGC, Serie A Women, and the City of Parma, in collaboration with Teatro Regio and Coccinelle; and the Italy-Brazil friendly match at the Ennio Tardini Stadium at 18:15 CET.
Promoted by Parma Calcio and moderated by Gaia Brunelli, the workshop served as a platform to share best practices and international perspectives on the future of women’s football, with participation from institutional representatives, sports executives, athletes, and industry professionals.
The event opened with greetings from Parma’s Mayor, Michele Guerra, who highlighted that “Parma Calcio Women is deeply embedded in the cultural fabric of the city. President Krause has built an authentic movement, capable of attracting and maintaining support. The city and Teatro Regio are delighted to host this event.”
Then, Parma Calcio CEO Federico Cherubini emphasised the strategic importance of women’s football for the Club: “I’d like to thank Teatro Regio for this invaluable collaboration. Women’s football is a priority for our Club: we were the first to register a Second Women’s Team, and today we could witness a historic moment with our captain’s possible debut for the National Team. Parma will always stand by the women’s game.”
Federica Cappelletti, President of Serie A Women, stressed the importance of events like these: “We are working on the sustainability of the women’s game, and gatherings like this bring more dialogue. Women’s football is a cornerstone of our sport, and I’m pleased to welcome Parma among Serie A clubs.”
Sara Gama, Delegation Head of the Italian Women’s National Team, highlighted the need to invest in the grassroots: “In the last ten years, women’s football has grown tremendously, as seen with the National Team. Now we must expand the base of young players, that’s where the future of the movement is built. Ambrosi is a perfect example.”
The discussion then turned to an international perspective, featuring contributions from guest speakers. Miwa Sykes, Lead Consultant at Two Circles, spoke about the importance of “personalising the fan experience” to make women’s football even more engaging.
Stefano Braghin, Women’s Football Director at Juventus FC, emphasised that “the best way to overcome prejudice is by delivering a high-quality product: women’s football is professional and should be recognized and valued as such.”
Maya Herm, Assistant Vice President at Wasserman, added: “It is essential to engage more women who are already passionate about the sport, developing targeted and inclusive communication strategies.”
Olympic champion Antonella Palmisano shared her personal journey: “I promised myself I would find my own path. Now we must do something concrete to make a difference and leave a mark.”
Lastly, James Swanson, Senior Marketing Manager of the Women’s Rugby World Cup 2025, concluded by noting that “the connections created by women’s sports must generate interest, value, and engagement among the public.”
In the afternoon, the city welcomed the Italian Women’s National Team for a prestigious friendly against Brazil at the Tardini Stadium, a major milestone for the movement.
The day reflected Parma Calcio’s vision and commitment to supporting the growth of women’s football through a journey that combines sport, culture, and dialogue.
