Parma, 5 august 2026 - Parma Calcio is pleased to announce the renewal of its partnership with MuchBetter. From this season onwards, in addition to serving as the Main Training Partner and Co-Main Pre-Match Partner of the Men's First Team, MuchBetter will also feature as the Sleeve Partner of the Women's First Team.

The renewed agreement underlines the Club's commitment to strengthening its international network of Partners, continuing to work alongside innovative companies that share its long-term vision for growth and development. In this context, MuchBetter remains a strategic partner with whom Parma Calcio shares core values such as innovation and reliability. The partnership will also help drive initiatives for the Club's fans and stakeholders, further enhancing the value of Parma Calcio's commercial ecosystem.

Danilo Sciò, Chief Revenue Officer at Parma Calcio, commented on the renewed agreement: 'We are proud to continue our journey alongside MuchBetter, a Partner that has consistently shared our vision and demonstrated a strong commitment to building on and strengthening this collaboration. The renewal of the agreement reflects the strength of the relationship we have developed and our ability to create projects that go beyond traditional sponsorship, generating value for the Club, our fans and our wider commercial network. We are confident that, throughout the coming season, we will continue working together to create new engagement opportunities and further strengthen this partnership.'

Mr Rosenthal, CEO of MuchBetter, said: 'Renewing our partnership with Parma Calcio is an important milestone for MuchBetter in Italy. Parma's connection with its community mirrors what we're building: a payment experience people can trust, wherever and however they choose to use it. We're proud to keep growing alongside a club with this history while continuing to invest in the Italian market for the long term. Over the past year, this partnership has grown beyond brand visibility. Together, we've started creating experiences that bring MuchBetter closer to supporters, young fans and the local community, and we're excited to continue building on that throughout the new season'.

About MuchBetter

MuchBetter is a digital wallet built for speed, security and simplicity, offering contactless payments, prepaid solutions and wearable payment technology to users in Italy and worldwide. In Italy, MuchBetter provides secure, fully compliant payment solutions, including PVR-based services, for the retail and payments sectors. Its partnership with Parma Calcio reflects MuchBetter's long-term commitment to the Italian market: building trust, driving local adoption and supporting one of Italy's most historic football clubs both on and off the pitch. Beyond delivering innovative payment solutions, MuchBetter is committed to creating meaningful experiences for supporters and the local community, including an upcoming grassroots initiative, with further fan-focused activations planned throughout the season.