Parma, 25 April 2025 - Parma Calcio is delighted to announce the start of a new and momentous partnership with Monster Energy, which is set to become the Club’s Official Energy Drink Partner for the coming seasons.

This is a significant multi-year deal that unites two institutions, which share the same determination, passion and competitive spirit. This collaboration pertains to Parma’s Men’s and Women’s First Teams, proof of a shared commitment to promoting the values of energy, strength and resilience, both on and off the pitch. 

Monster Energy is a brand renowned across the globe for its daring identity and strong presence in the more adrenaline-pumping corners of the sporting world. It will partner up with an Italian football Club for the first time ever and will do so at the side of Parma Calcio as part of a process of growth and an increase of value.

The agreement with Monster Energy is a considerable step in the Club’s international growth. Collaborating with such an iconic global brand is testimony to Parma Calcio’s desire to offer ever more engaging experiences, driven by excellence, vision and innovation.

Nick Watson, Monster Energy’s Director of Sports Marketing, discussed the start of this new partnership with the Club: “Monster Energy is excited to announce this partnership with Parma Calcio. We’re making our debut in Italian football alongside the Gialloblù, and this partnership will contribute to increasing the energy and passion of the Club’s most passionate fans, all aided by that unique touch provided by Monster Energy”.

Mattia Incannella, Commercial Director at Parma Calcio, expressed the Club’s excitement: “We’re proud to welcome Monster Energy into the Parma Calcio family. This partnership is an important step in our efforts to grow and innovate. We’re particularly pleased that an iconic global brand of this magnitude has chosen our Club as its first Partner in Italian football. Monster’s entry will provide us with renewed energy and will bolster our desire to look to the future with ambition, determination and a shared vision”.

Monster Energy: an international brand at Parma Calcio’s sideSince launching in 2002, Monster Energy has become a global energy drink and lifestyle brand, with a stellar partnership roster of sports teams, events and athletes. Monster Energy partners with elite sports and drives deep connections with fans to give them valued experiences that are authentic and credible