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PARMA CALCIO | CLUB STATEMENT

Parma, January 22, 2025 – Parma Calcio today announced the appointment of Federico Cherubini as the club’s Chief Executive Officer. A distinguished professional in Italian soccer, Cherubini brings decades of experience in strategic leadership, talent development, and operational excellence from his tenure at Juventus and other respected organizations.

Cherubini’s leadership philosophy, which emphasizes tradition and innovation, resonates deeply with Parma Calcio’s mission: fostering youth development, achieving excellence on and off the pitch, and contributing to impactful corporate social responsibility programs.


Kyle J. Krause, President of Parma Calcio, shared his thoughts on the appointment. 'We are excited to welcome Federico Cherubini to Parma Calcio. His expertise, strategic vision, and commitment to nurturing emerging talent will be invaluable as we continue to grow and evolve as a club,” said President Krause. “Federico’s appointment represents a key milestone in Parma’s journey toward achieving its long-term goals.'


Cherubini’s professional journey spans more than two decades, including Football Chief of Staff at Juventus. His ability to harmonize immediate competitive goals with sustainable growth has earned him recognition within the soccer community.

In this new role at Parma Calcio, Cherubini will lead and guide strategic initiatives across all facets of the club, including Men’s and Women’s First Teams, academy and youth development, and commercial ventures from branding and marketing to sponsorship and revenue. His collaborative approach, in partnership with President Krause and the management team, is poised to strengthen Parma’s foundation and ensure its position as a cornerstone of Italian soccer.


This announcement coincides with the departure of Luca Martines. The club extends its gratitude to Luca for his contributions and wishes him continued success.

Cherubini will officially begin his role on Monday, January 27, 2025.


Parma Calcio looks forward to entering this exciting chapter under his leadership.

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