Parma, 20 October 2026 – Parma Calcio continues to strengthen its network of partnerships with the region’s leading cultural institutions, welcoming Fondazione Arturo Toscanini as an Institutional Partner. The partnership forms part of a broader initiative to promote the city of Parma and its key institutions, building on existing collaborations with Teatro Regio, Università di Parma, and Complesso Monumentale della Pilotta. Together, these partners contribute to a local network that brings culture, sport, business, and the community closer together.
The agreement includes eight performances, one per month, hosted in the Enrico Serafino Lounge before kick-off and at half-time during home games. The performers will include musicians from Filarmonica Toscanini and young talents from Toscanini Academy, reflecting a shared commitment to creating new synergies and bringing a high-quality cultural experience into the stadium.
The first performance took place during Parma vs. Torino, with a live show dedicated to the world of jazz. Entitled ‘Around Miles Davis’, it was performed by a Toscanini Academy duo featuring Giovanni Piacentini on jazz guitar and Jan Toninelli on double bass, offering Lounge guests a refined and engaging musical journey.
The partnership with Fondazione Toscanini is part of the Club’s wider project to strengthen ties with local institutions and create opportunities for people to meet and share experiences. A significant step in this process came with the recent ‘Una cena al Museo’ initiative, hosted at the ‘Ernesto Ceresini’ Museum, where institutional partners came together to share their vision and common values in promoting the city’s outstanding cultural and local assets.
“We firmly believe that a city’s value is also reflected in the ability of its most representative institutions to build networks, share objectives, and work together to showcase excellence,” said Parma Calcio 1913 CEO Federico Cherubini. “This partnership with Fondazione Arturo Toscanini precisely reflects that vision: bringing together expertise, energy and ideas to contribute to the city’s growth and create new opportunities that benefit the community. We are also delighted that this collaboration will further enhance the hospitality experience at our stadium, opening it up to new opportunities for people to come together and share experiences through music. We believe that lasting value for the entire city can be created through synergies between different centres of excellence that share a strong connection with the local area.”
Ruben Jais, Superintendent and Artistic Director of Fondazione Arturo Toscanini, commented: “We are delighted to launch this collaboration with Parma Calcio, an institution that, like La Toscanini, is an important point of reference for the city. Music and sport belong to different fields, but they share a strong collective dimension and the ability to bring people together and inspire passion. Bringing our experiences into dialogue will strengthen our ties with Parma and create new opportunities for culture, sport, and the community to come together.”
With this new agreement, Parma Calcio reaffirms its commitment to not only being a sporting institution, but also a cultural force that builds connections and celebrates the richness of the local area.
