Parma, 18 November 2025 – Parma Calcio 1913 was a key presence today at the Social Football Summit in Turin, with two notable contributions: CEO Federico Cherubini participated in the panel 'Club vs Market: Who Controls the Future of Football?' along with F. Pastorello (P&P Management), while Head of Women’s Football Domenico Aurelio spoke in the panel “Accelerating Growth in Women’s Football: Strategies and Challenges”, which also featured Betty Bavagnoli (Head of Women’s Football, AS Roma), Marta Carissimi (Head of Women, Genoa CFC), Patrizia Panico (UEFA Pro Coach, currently Technical Adviser, Malta Women’s National Team), and Nicola Verdun (CEO, Como Women).

Cherubini analysed the evolving relationships between clubs, agents, and the market, highlighting how the scene is rapidly changing: 'The entire system in football is evolving, as is the relationship between agents and clubs. Today, clubs are complex systems: behind every decision, there are many people involved, and respect for roles must always be maintained. We have an international and rapidly growing market; this is why some agents position themselves as consultants, not just as player assistants. There is nothing wrong with relying on an agency for market matters when it can add value. We have a lot of data, but the real challenge is turning it into tangible information. One of the hardest values to quantify, and for me the most important, is group connection. I believe that if monitored, it would provide immense value. Today, the fundamental factors are the value of people and respect for work.'

In the panel dedicated to the development of women’s football, Aurelio added to the Club’s vision for Parma Calcio Women: 'President Krause strongly believes in the 'Women' project. We don’t have women’s football because we have to, but because we want to, which highlights the importance he places on the entire movement. Our club invests heavily in youth development and facilities. We have introduced a maternity policy, established a second team, and continue to improve infrastructure. Women’s football should not be compared to the rest: it is a strong and growing market. At the heart of it all are the Club’s values, where people come first. We also focus on the post-career of our players. For us, contributing means contextualising professionalism in women’s football, studying models, drawing inspiration, and offering value in all aspects, not just the sporting one.'

The Social Football Summit continues to be a vital chance to facilitate conversations and growth in both men’s and women’s football, and Parma Calcio 1913 remains committed to contributing with vision and responsibility.