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INAUGURATION OF ‘TARDINI OFF’, EXCLUSIVE SPACE AT FIDENZA VILLAGE

Parma, 16 October 2024 – For the second consecutive year, Parma Calcio has opened ‘Tardini Off’, the temporary official store of the Club in the events area of Fidenza Village. The shopping village, which is already an Official Partner of Parma Calcio and second Sponsor of the Women’s First Team, will be home to the Pop-Up store for the entire Christmas period, until 28 December 2024. 


The official opening event took place on the afternoon of Tuesday 15 October and was attended by a delegation of First Team players, such as Leandro Chichizola and Adrián Bernabé from the Men’s team and Veronica Benedetti and Sofia Meneghini from the Women’s team. Fans who attended had the chance to meet their heroes during the Meet & Greet, which involved around a hundred fans who signed up to the Fidenza Village membership scheme. 


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The event began at 17:00 CEST with a welcome organised by Fidenza Village, club representatives were guests in ‘The Apartment’, private and welcoming space, designed with a mix of contemporary and vintage styles. At 17:30 CEST, the Pop-Up store was officially opened, in the presence of Edoardo Vittucci, Business Director of Fidenza Village, and Luca Martines, Managing Director Corporate of Parma Calcio, who renewed, with great satisfaction, the collaboration between the two groups for the second consecutive year. 

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The store, which is open everyday from 10:00 to 20:00, will become a point of reference for Parma Calcio fans, offering the chance to buy official products, accessories and different ideas for presents ahead of the Christmas season. Furthermore, through the Tardini Off, there will be different entertainment activities, organised by Parma Calcio Academy, on 23 and 24 November, dedicated to the youngest fans, taking the form of interactive games. 


The ‘Tardini Off’ is an initiative that establishes the commitment between Parma Calcio and Fidenza Village in valuing the community and involving the local community through exclusive experiences. 

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