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Parma, 15 November 2023 - Parma Calcio is pleased to announce the return of Fidenza Village as an Official Partner of the Club, as well as being the Second Sponsor of the Women’s First Team for the 2023/24 season. The partnership consists of various initiatives: for the entire Christmas period, until January 2024, the events area of Fidenza Village will become the ‘Tardini Off,’ a space dedicated to fans of all ages to enjoy and challenge themselves in various activities, from the mini football pitch with mini goals to FootGolf and Football Tennis. 

Many different free activities are also scheduled to entertain the youngest children, together with Parma Calcio Academy coaches. With the guidance of professional experts, the children can enjoy trying to score goals on the mini-pitch or sink a shot in FootGolf, or even play Dart Soccer with the aim of kicking the ball at the centre of the inflatable target. Finally, they can also challenge each other in small teams at Football Tennis, trying to hit the ball over the net with any body part (except hands) into the opponent’s area. 

The events, which are free and open to all, are scheduled for the following days: 

  • Saturday 18 November
  • Thursday 7 December
  • Sunday 17 December
  • Sunday 14 January 2024

The activities will take place in two rounds: from 10:30 to 13:00 (Round 1) and from 15:00 to 18:00 (Round 2). The ‘Tardini Off’ at Fidenza Village will also host a Parma Calcio Pop-Up Store with all the official Parma products, also personalisable and many gift ideas. 

Open to the public from 9 November, the ‘Tardini Off’ will be officially inaugurated on Friday 17 November at 16:30 by players from the Men’s and Women’s First Teams. Matilde Fuganti, Chiara Micheli, Melissa Nozzi and Rebecca Tinti from the Women’s First Team and Antoine Hainaut, Cristian Ansaldi, Leandro Chichizola and Ange-Yoan Bonny from the Men’s First Team will greet fans. The partnership between Fidenza Village and Parma Calcio has been renewed with the enthusiasm of both parties who share a passion for excellence, a commitment to the local community and a determination to reach new heights.

“In a world in which the connection between fashion brands and football is ever closer, we are proud to be by the side of Parma Calcio,” confirmed Edoardo Vittucci, Business Director of Fidenza Village. “A partnership built on shared values on the deep desire to push limits and conventions, to have a positive impact on our territory and beyond. Our point in common is excellence that is borne from determination with the conviction that is necessary to work in a team, supporting the sporting talent with the desire to offer extraordinary experiences to our guests and to fans of Parma Calcio.” 

Luca Martines, Corporate Managing Director of Parma Calcio: “We are very pleased with this collaboration and are honoured that Parma Calcio is by Fidenza Village’s side. It is a point of excellence in our territory but also a destination that welcomes an international audience. This is a further step in our strategy to enhance the uniqueness of our Club and strengthen relations with our territory.” 

Fidenza Village 

An hour from Milan and 20 minutes from Parma, in the heart of Emilia-Romagna, Fidenza Village offers an immersive shopping, cultural and entertainment experience. In a unique architectural setting, the best fashion and lifestyle brands from Italy and around the world find a home alongside restaurants, cafes, and pop-ups. The Village is lined by artistic installations and murals designed by some of the most noteworthy street artists, transforming it into a sort of open-air gallery that is brought to life by year-round events, festivals, and performances. Visitors can benefit from services of the highest level that include virtual shopping, a personal stylist service, a luxury coach service that runs from Milan every day, a Concierge who is ready to advise on the visit, as well as a worldwide shipping service and Tax-Free Kiosks from Global Blue and Planet for immediate VAT refunds for international visitors. Fidenza Village is part of The Bicester Collection from Value Retail, a global specialist in the development and management of luxury shopping destinations.


Parma Academy

Parma Academy is a set of projects organised by the Club and dedicated to the involvement of sports clubs, athletes and coaches in sporting growth, aimed at sharing colours, principles and team values with passion, teamwork and a lot of fun.

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