Parma, 18 August 2026 – Parma Calcio is delighted to announce the renewal of its partnership with Enrico Serafino 1878, which will become the Club’s Official Wine Partner from this season for the next three seasons. The new agreement strengthens a relationship that began in 2021 and highlights the shared commitment of both organisations to building a partnership based on common values and objectives.
Founded in 1878 in Canale, in the province of Cuneo, Enrico Serafino 1878 is a historic Piedmontese winery with a rich tradition of producing high-quality wines. Today, the winery is renowned for its Alta Langa Metodo Classico sparkling wines, as well as labels such as Barolo and Barbaresco. Its portfolio combines tradition and innovation, with a constant focus on quality and sustainability and a commitment to showcasing and interpreting the identity of Piedmont.
As the Club’s Official Wine Partner, Enrico Serafino 1878 will play a key role on matchdays, with its wines available throughout all hospitality areas at Stadio “Ennio Tardini”, featuring an even wider selection than in previous seasons. This forms part of the Club’s ongoing efforts to enhance and further elevate the experience offered to guests and Partners on home matchdays.
The partnership will also see the renewal of the naming rights for the Enrico Serafino Lounge, further demonstrating the strength of the relationship. The lounge, which serves as a dedicated area for the VIP Stand, was inaugurated last season and features a dedicated wine-tasting corner on home matchdays, with a sommelier on hand.
This agreement strengthens the bond between Parma Calcio and Enrico Serafino, two organisations united by a shared commitment to developing an increasingly high-quality experience. In line with this vision, the partnership forms part of the Club’s project to elevate the hospitality experience at the Tardini, through collaborations with organisations that can add value, identity and excellence, helping to make the stadium an increasingly vibrant space for meeting, connection and shared experiences.
Danilo Sciò, Chief Revenue Officer of Parma Calcio, said: “We are particularly pleased to continue and strengthen our relationship with Enrico Serafino, an organisation with which we share a strong focus on quality, tradition and the ability to innovate. Following the partnership that began in 2021, this renewal for the next three seasons represents an important sign of continuity, while also demonstrating our desire to further consolidate a collaboration that has continued to grow over time. The exclusive supply agreement and the renewal of the Enrico Serafino Lounge fit perfectly into our strategy to develop hospitality at the Tardini, to offer our guests increasingly refined and unique experiences.”
Stefano Canello, Executive Director of Enrico Serafino, said: “Becoming Parma Calcio’s Official Wine Partner marks an important opportunity for Enrico Serafino to share the values we share: passion, tradition and the pursuit of excellence. Football, like wine, can create connections, emotions and moments of conviviality. We are delighted to continue this partnership with an even longer-term and more ambitious outlook, bringing our history and winemaking heritage to such an important sporting organisation and helping to create valuable experiences for the Club’s fans, guests and Partners.”
