Parma, 13 March 2025 – Parma Calcio presents their official completely renovated e-commerce to offer Gialloblu fans an even more intuitive, fast and involving purchasing experience. The new platform is redefining the way to experience shopping at the Club, with simple and immediate navigation tools. The new online store, developed in collaboration with ICT Sviluppo, Iride  Comunicazione and Tailoor, offers more intuitive navigation, simpler access to official products and a custom experience like never before.

A NEW BUYING EXPERIENCE

Thanks to Tailoor's technology, the new e-commerce is introducing 3D customisation of official shirts. Fans can now customise their own kit, choosing a name, number and badge before previewing the final result with this new 3D technology. This development proves Parma Calcio's dedication to innovation and to prioritising fans when making purchases.

ACCESSIBILITY AND INCLUSION AT THE HEART

Thanks to the collaboration with Iride Comunicazione and ICT Sviluppo, Parma Calcio has created a completely accessible e-commerce, in line with the international guidelines WCAG 2.1. The site offers advanced methods to guarantee inclusive navigation, for example the improved access for keyboard users, optimised colour contrasts and a responsive interface that allows the best experience without any barriers.

The success of this project is due to the collaboration of three experts in the online industry, and they worked together to guarantee an optimal buying experience. The new e-commerce is not only a place for sales, but a digital space where every fan can live out their passion. Thanks to a modern design and fluid navigation, the site offers a simple, fast, and customised experience that is suitable for every user. It is an achievement that bring together innovation and love for the Gialloblu.

The new store is available HERE, and it's ready to offer all fans a unique buying experience, which is personalised and accessible to everyone.