The workshop brought together the partners (including Gruppo Iovine, which supports Parma Calcio in this endeavour) who contributed to achieving ISO 14001 certification, sharing the value and impact of their collaboration. “It’s been both a cultural and strategic journey. ISO standards are just that – standards – but here in Parma I’ve found a strong cultural capital. We will strengthen Parma’s social value through environmental education. The Club will become a conscious ambassador for it within its society,” said Luca Iovine, founder of Gruppo Iovine.
Alongside the Club’s partners and Parma Mayor Michele Guerra, other local businesses and organisations shared their experiences in environmental and social sustainability: Luca Montagna (Art Cafè), Alessia Giovannelli (Corporate Events Manager, Bstrò), Maurizio De Vittis (Parma Non Spreca), Lorenzo Tadini (Commercial Director, BWT), Tamara Jalanbou (Head of Communications and External Relations, Colser), Susanna Curti and Alessandro Lori (Gas Sales), and Andrea Belli (Head of Communications and External Relations, Barilla).
“The Club is setting a powerful example of how all organisations can row in the same direction towards sustainability, which means greater respect for the environment we live in,” said Mayor Michele Guerra. “Institutions must take action to change course, but to do that, we need role models. Parma is doing outstanding work, not only for the Club but for the city – a truly unique effort.”
Luca Montagna added: “It’s an honour to supply Parma Calcio – our project is all about sustainable coffee.”
Alessia Giovannelli said: “We’re proud to be part of this initiative. It’s not easy to be 100% sustainable in our sector, but as a group we’ve set three goals: to be as eco-friendly as possible, to use recyclable glass bottles (which we’ve done for some time) and to promote inclusion by employing vulnerable people, giving them the chance to learn and grow.”