Parma, 19 January 2026 – Culture, relationships, and social responsibility marked the pre-match activities ahead of Parma vs. Genoa, on matchday 21 of Serie A. The Museum Club Experience once again provided a space for connection and sharing at the Ernesto Ceresini Museum, bringing together partners, guests, and representatives from the world of football and beyond.

MUSEM CLUB EXPERIENCE

The event opened with an introduction by the Parma Museum Association, followed by a presentation from Chef Nello Derigi, Executive Chef at Bstrò, who oversaw the catering for the Museum Club Experience. During the pre-match, a special moment was dedicated to official tributes: President Kyle J. Krause presented a commemorative shirt to Benedetta Signorini, daughter of Gianluca, a former player for both clubs who passed away in 2002 due to motor neuron disease. The traditional presentation of The Parmigianer illustration to Dan Sucu (President of Genoa) also took place. Guests at the museum included Paolo Nori and Pietro Sermonti, along with Parma Legends Fausto Pizzi, Luigi Apolloni, and Marco Osio, who joined club members to share the pre-match experience.

SOCIAL RESPONSIBILITY

The day also featured an important social responsibility initiative in the hospitality area: Andi and Marco, two young people from the Albatros Social Cooperative, trained by Parma Quality Restaurants chefs and the Bambini e Autismo Foundation in Fidenza, took part in table service at the Enrico Serafino Lounge, in collaboration with Bstrò catering. This was their second experience as part of a programme that Parma Calcio aims to make permanent and ongoing, in line with the Club’s commitments to Albatros and its social responsibility policy, “Equality and Inclusion.” For the match against Genoa, the Club also highlighted the institutional campaign #DonatoriDiVita, promoted by ADMO, Italian Bone Marrow Donor Association, going beyond the initiatives required by Serie A. In addition to showing the dedicated video on the stadium’s big screens, the Club hosted an ADMO information point in Curva Nord, giving fans the chance to learn more and register to become donors. Inside the stadium, particularly in Tribuna Petitot, information points from Assistenza Pubblica di Parma, a long-standing Club partner, were also present, aiming to raise awareness and encourage the public to take part in volunteer training courses.

KIDS AREA

Finally, yesterday, the new Kids Area opened, which, starting with the match against Genoa, was officially relocated from Tribuna Petitot to the plaza behind Tribuna Est. The space is dedicated to younger fans, offering activities such as Parma-themed temporary tattoos, branded soap bubbles, and table football. Open from one hour before kickoff until the end of the match, the Kids Area provides a new gathering point for families and is an evolving project, set to be enriched with new activities throughout the season.