Parma, 5 June 2025 – Parma Calcio are delighted to announce the definition of our agreement with Fiere di Parma, who are becoming part of the Gialloblu family as Club Partners. With this collaboration, Fiere di Parma has bought the naming rights of the Tardini's hospitality areas, which has already adopted the name and a new graphic design since our home match on 22 February against Bologna, becoming the 'Fiere di Parma Lounge'.

Furthermore, the collaboration with Fiere di Parma has planned Parma Calcio's participation in the spring edition of 'Mercante in Fiera', the traditional show that for over 40 years has been a reference point in the world of antiques, modern antiques, vintage and design. The event, that took place on 8 to 16 Match in Hall 4 of Fiere di Parma, offered the Club an important platform, with a dedicated stand promoting Parma Calcio 110 Retro Collection and Puma Sportstyle collection. The exhibition space also included a welcome area for partners, sponsors, providers and other guests, strengthening Parma Calcio's link with our territory in a very prestigious context.

Because of this collaboration, on Wednesday 4 June, a B2B event dedicated to Parma Calcio's business partners was held at the Fiere di Parma. The meeting, named 'Focus Forward', took place in the prestigious “Sala Pietro Barilla” and in “Spazio 1”, where, Parma Calcio CEO Federico Cherubini, amongst the applause of the 300 present, gifted an official Parma Calcio shirt to Riccardo Caravita, Business Director of Fiere di Parma. He stated 'As host, I would like to thank the team and the staff for the deserved safety. Having a team in the top league is not only a huge source of pride for us fans, but it's a great business opportunity for the whole territory'. Caravita then explained the importance of looking forward together: 'We have an active role in promoting this territory. And for this reason, together with Parma Calcio, we wanted to form another collaboration. From last February, in fact, we have had a 'Fiere di Parma' Lounge in the stadium'.

CEO Federico Cherubini was then applauded onto the stage before he delivered his speech: “Thank you all for being here and a special thank you to Fiere di Parma for making this meeting possible. With me I bring President Kyle J. Krause's best regards, this event is something that goes beyond supporting a club and economic support, this is an opportunity to share our future prospects'. To strengthen this sense of unity and collaboration, Mattia Incanella, the Gialloblu's business director then presented a reflection on the Club's business strategy and the numbers of last season (ticketing, partnership and corporate).

This collaboration is a strategic link between two historic entities that are deeply tied to our territory, united by shared values, our sense of belonging, our focus on excellence, and our commitment to promoting the city of Parma around the World. The goal is to strengthen our presence in our territory, to solidify relationships with local economies and to enhance the identity of both businesses on a national and international level.