Parma, November 12, 2025 - Parma Calcio and BUD, an AB InBev brand, have announched a new collaboration, with the famous beer brand becoming a Club Partner of the team for the 25/26 season.
The partnership, active since the start of this season, signals the start of a shared journey that will see BUD present in all the bars at Parma's Ennio Tardini stadium, offering fans a premium experience during home games. The collaboration will focus on the promoting local excellence, linking Parma's history and strong ties to the region, and BUD's international expertise.Fans will be able to enjoy special moments before, during and after every game.
'Parma Calcio is delighted to welcome BUD as a partner,' commented Parma Calcio 1913 CEO, Federico Cherubini, 'It is a globally recognised and renowned brand that is a part of a group that truly believes in sport and its values. Our goal is to grow together through the passion that the city of Parma feels for the team. The stadium is the heart of sporting passion, a hub for the local community, families and loyal Gialloblu fans. BUD will definitely be enjoyed by everyone during those moments when supporters come together to share their love for the game.'
'We are proud to announce a partnership with a club that embodies history, tradition and passion for Italian football. For AB InBev, sport is a unique way to connect people and celebrate in shared moments. This new collaboration builds on what we have already done with the Olympic and Paralympic Games with Corona Cero, and Stella Artois for the ATP Tour. With BUD alongside Parma Calcio, we want to offer fans an authentic experience, in and out of the stadium, reinforcing our bond with a passionate community that is deeply connected to the region,' said Ief Timmermans, Country Director of AB InBev Italy.
BUD is the world's second most valuable beer brand and one AB InBev's flagship labels with it's headquarters in Leuvenl, Belgium. BUD is a worldwide icon, a brand that encourages creating moments worth celebrating. With this collaboration, AB InBev reaffirms its commitment to the passion and excitement that football inspires, on and off the pitch.
