Parma, 3 September 2026 - Parma Calcio and PUMA are proud to present the new Third kit, which will accompany the Club’s teams during the 2026/2027 football season. Featuring an innovative and disruptive design, the shirt celebrates the new generations and the journey that will see Parma become European Youth Capital in 2027.

The Third kit embodies the values of participation, innovation, and belonging, which enabled Parma to secure this important recognition. A milestone focused on the future, the new kit is a symbol that can bring together the Club’s history, the city’s present, and the ambitions of the generations who will shape its future.

The motto ‘Writing Our Future’, which features on the shirt collar, makes this message even more explicit. It’s a message shared with young people, inviting them to take an active role in shaping their own journey, their own future and the community they belong to.

The new Third kit features an entirely Puma Black base, enhanced by Pure Pink details that underline its character. The Mandarin collar, underarm details, and trim all feature Pure Pink accents, creating a bold and distinctive contrast. The aesthetic is designed to break with the Club’s more traditional codes and embrace the language and energy of new generations.

The Third kit launch builds on this language with a series of street-inspired content, designed to bring the Club closer to younger generations and present the new shirt from a dynamic, urban, and contemporary perspective.

The face of the launch campaign is Dino Baggio, a Parma Calcio Legend, who represents the bridge between the Club’s history and its future. Alongside him, El Bilal Touré and Beatrice Merlo represent the new generations of Parma Calcio, creating an ideal passing of the baton between past, present and future.

Completing the creative project are freestylers Davide Pisani, Michael Sievoli and Arina Freestyle, who bring their energy, creativity and ability to interpret football through a free and contemporary language to the campaign. Their presence further strengthens the new kit’s connection with a generation that experiences football not only as a sport, but also as an expression of identity and creativity.

The project forms part of Parma Calcio’s wider commitment to strengthening its relationship with the local community and with new generations. As Parma prepares to be European Youth Capital 2027, the Club intends to play an active role in the growth of the community, contributing to the initiatives that will accompany this important year for the city.

The Third kit thus becomes part of a bigger story; it’s a link between Parma Calcio’s legacy and everything that is yet to be written. Through “Writing Our Future”, Parma Calcio symbolically gives new generations a blank page to be filled, reaffirming its commitment to playing an active role in this journey and building the future of the Club and the local community together with the city and its people.

The new shirt, with a regular fit, combines performance with a focus on sustainability, featuring fabric made from 100% recycled polyester and PUMA’s advanced dryCELL thermoregulation technology, a moisture-management system designed to help maintain an optimal body temperature during sporting activity. The seamless design ensures a comfortable fit and optimal performance, while the ultra-lightweight Jacquard structure on the back improves breathability during periods of greater intensity. A combination of technologies designed to keep the skin dry, while guaranteeing comfort and performance.

The new Third kit also features the Partners who will accompany the Club during the 2026/2027 season. The Parma Calcio Men’s First Team shirt will display the logos of Prometeon, AdmiralBet.news, Crédit Agricole and Moby, confirming partnerships that have already been established during previous seasons. The Parma Calcio Women’s kit will instead feature the logos of Parmalat and MuchBetter.

The new 2026/27 Third kit is available from today at the Parma Calcio Store at Piazzale Risorgimento 1/A, from selected retailers, and online via the Club’s official shop.