Parma, 21 August 2026 – Parma Calcio is pleased to announce the renewal of its partnership with Fratelli Beretta – Viva La Mamma, which will serve as Main Sponsor of the Club's entire Youth Sector for the 2026/27 season, with its logo featured on the front of the match kits.

The brand will also feature on the permanent branding and pitch-side LED boards at the Ennio Tardini Stadium, as well as at the Mutti Training Centre in Collecchio, the headquarters and training centre of the Men’s First Team and the Gialloblu Men’s Youth Sector. Furthermore, it will be present at the Il Noce training centre, the hub for the entire Women’s section.

The renewal of the partnership strengthens the bond between Parma Calcio and a group that, for more than two centuries, has combined tradition, innovation and a commitment to quality. Founded in 1812 in Barzanò, in Brianza, the Fratelli Beretta Group is now an international company with 30 production sites worldwide, 3,500 employees and a turnover of €1.19 billion in 2025. The Group operates through the Beretta, WÜBER and Viva La Mamma brands.

The Group has a long-standing relationship with sport: from 1986 to the present day, the company has supported 15 football sponsorships, 7 in motorsport and 13 in basketball, through multi-year partnerships with teams, drivers and sporting organisations. For the Group, sport represents an important means of communication and an expression of values such as quality of life, social connection, and physical and mental wellbeing.

Through this partnership, Parma Calcio and Fratelli Beretta – Viva La Mamma are strengthening a relationship built on shared values including excellence, tradition and a strong connection with the local area, while continuing to invest in the development of younger generations and in building a future full of success, both on and off the pitch.