Parma, 23 August 2026 – Parma Calcio is delighted to announce a new partnership with Polo Parma Società Benefit, which will become the Club’s Signature Experiences Partner for the next three seasons.
The agreement forms part of a wider partnership project aimed at enriching the hospitality experience at the Ennio Tardini Stadium through a programme dedicated to showcasing the excellence of Parma and its surrounding area. For home matches, Polo Parma will offer a programme of experiences featuring producers, restaurateurs, chefs, businesses and members of the Parma community. The initiative will begin with food and wine, a defining element of Parma’s identity around the world, before progressively expanding to the area’s business, cultural, artistic and creative excellence.
The aim is to make every matchday at the Tardini an opportunity to discover and experience a different side of Parma, bringing together guests, businesses and local organisations. Hospitality will thus become not only a space for welcoming guests, but also a place to meet and showcase the local area.
One of the main initiatives planned as part of the partnership will be the Polo Parma Lounge, a space dedicated to welcoming guests and showcasing Parma’s excellence. It will represent one of the key elements of the programme developed by Polo Parma within the stadium’s hospitality offering.
The partnership reflects Parma Calcio’s desire to strengthen its connection with the local area and make the Ennio Tardini Stadium a place capable of showcasing Parma and its excellence.
As part of this project, Polo Parma Società Benefit has become a strategic partner thanks to its ability to connect businesses, cultural, artistic, food and wine organisations from the local area, creating new opportunities for meeting, visibility and collaboration.
Parma Calcio CEO Federico Cherubini said: “We are particularly pleased to begin this partnership with Polo Parma, as it stems from a shared desire to strengthen the connection between Parma Calcio and the area we represent. The Tardini has always been a place of meeting and belonging and, through this collaboration, we want to continue making it a space capable of showcasing the excellence of our city. The Polo Parma Lounge and the experiences that will be developed across our hospitality areas will enrich our guests’ experience, giving them the opportunity to discover the organisations, people and stories that best represent Parma. It is a project centred on the local area, but one that also looks towards the Club’s international dimension and its ability to take the name of Parma beyond the city’s borders”.
Michele Soavi, Co-Founder & CEO of Polo Parma Società Benefit, said: “Becoming Parma Calcio’s Signature Experiences Partner means taking an active role in how the Tardini welcomes guests and showcases Parma. We will bring experiences to all the stadium’s lounges, gradually involving producers, restaurateurs, chefs, businesses and other members of the local community. The Polo Parma Lounge will form part of this project, but the objective is broader: to make every matchday at the Tardini an opportunity to discover Parma, build relationships and connect the best that the city and its surrounding area have to offer. Parma Calcio is not simply our city’s football club: it is one of the brands that has taken the name of Parma around the world. Building this partnership means bringing together two extraordinary strengths of our area: its ability to create excellence and its ability to tell its story”.
