Parma, 5 June 2026 – Parma Calcio and PUMA are proud to unveil the new Home Kit that will be worn by the men's, women's and youth teams during the 2026/27 season.

The Home Kit is the most authentic symbol of the Gialloblù’s tradition. Conceived in 1913 by players Ugo Betti and Torquato Rossini, it has been a part of the Club since its foundation and has been worn throughout most of its history, with the sole exception of the 1990s. The undisputed centrepiece is the legendary black cross, which stands out against the Warm White background in true Parma Calcio style. For the 2026/27 season, the cross is enhanced by a yellow-and-blue outline that further emphasises its distinctive character, while the Parma Calcio crest is positioned at the centre of the cross, marking a new feature compared to the previous season. The design is completed by an elegant Puma Black collar, contrasting Faster Yellow and Clyde Royal cuffs, and a Puma Black pattern along the sides that gives the shirt a contemporary look while maintaining a strong connection to the Club's tradition.

Adding a further distinctive touch to the new Home Kit is the detail on the back of the collar, where the number '1913' appears alongside a stylised DNA strand in yellow and blue. It is a tribute to the origins and deepest identity of Parma Calcio, celebrating the Club's heritage and the sense of belonging that unites generations of supporters.

Among the initiatives undertaken by the Club this season is its continued commitment to promoting the excellence of our local area, its history and its institutions. This commitment also aligns with Parma's journey towards becoming European Youth Capital 2027, a recognition that celebrates the role of younger generations and the city's ability to look towards the future. It is no coincidence that Parma Calcio has symbolically dedicated the 2026/27 collection to young people, who represent both the present and the future of the Club and the wider community.

The launch campaign for the new Home Kit was photographed at the University of Parma's historic main campus, a prestigious public university with a centuries-old tradition and a key centre for education, research and knowledge transfer in the region.

Located in the heart of Parma's historic city centre, the University's main campus occupies the former Jesuit College, which has housed the institution since the second half of the eighteenth century. The majestic building is arranged around a large square courtyard and retains the grandeur and architectural elegance of its origins. Inside are spaces of exceptional historical and artistic value, including the Aula dei Filosofi, adorned with historic oval paintings, and the Aula Magna, distinguished by its vaulted ceiling and original wooden stalls lining the walls.

The choice of location highlights the strong bond between Parma Calcio and the institutions that embody the identity, culture and excellence of the local area. The new Home Kit is therefore intended to be more than a performance garment: it is a bridge between generations, a statement of belonging and an ongoing celebration of the connection between the Club and the city of Parma.

The new regular-fit jersey combines 100% recycled polyester fabrics with PUMA's advanced dryCELL thermoregulation technology, an enhanced moisture-management system designed to help maintain optimum body temperature. Combined with a seamless construction, the shirt incorporates the latest innovations in fit and performance, while an ultra-light jacquard structure on the back improves breathability during intense activity, helping keep the skin dry throughout the full 90 minutes and beyond, regardless of the time, venue or conditions.

The new Home Kit will also feature the partners supporting the Club throughout the 2026/27 season. The Men's First Team shirt will carry the logos of Prometeon, AdmiralBet.news, Crédit Agricole and Moby, continuing partnerships already established in previous seasons. The Parma Calcio Women shirt will instead feature the Parmalat logo.

The new Parma Calcio Home Kit is available from today at the Club's official store in Piazzale Risorgimento 1/A, 43126 Parma, at selected football retailers and online. CLICK HERE TO BUY THE SHIRT