Collecchio, January 16, 2025 - Parma Calcio is pleased to announce the renewal of its partnership with BWT - Best Water Technology, which will continue as the Club’s Premium and Sustainability Partner for a third consecutive season. The agreement confirms and strengthens a solid relationship built over the years on a shared vision and concrete projects focused on sustainability.

BWT – Best Water Technology – is a European leader in the water treatment sector and has been developing innovative solutions for years to promote responsible, local water consumption, reducing CO2 emissions and waste, particularly from single-use plastics. This ecological, economic, and social responsibility is reflected in the “Change the World, sip by sip” mission, which BWT also pursues alongside Parma Calcio through tangible, long-term initiatives.

The partnership between Parma Calcio and BWT has been in place for several seasons, with the company also serving over the years as second sponsor of the Youth Sector, reflecting a consistent and wide-ranging commitment. Many shared initiatives have followed, with BWT playing a leading role in the Club’s sustainability path and proving to be a strategic, fundamental partner, including in the process that led to Parma Calcio earning ISO 14001 environmental certification in May 2025.

The partnership has evolved into an integrated approach to resource management that goes far beyond a simple supply agreement. With the installation of 18 water stations at the Mutti Training Centre and the Noceto Sports Centre, the Club has adopted an operational model that provides high-quality, locally sourced hydration. This long-term investment has delivered a measurable environmental benefit, saving around 70,000 single-use plastic bottles each year, equivalent to approximately 2.1 tonnes of CO2 emissions avoided from production alone, rising to an estimated 2.7 tonnes per year when transport and disposal are also taken into account. The opening of the new BWT Lounge at the Ennio Tardini Stadium is the latest step in this journey, offering a bottle-free hospitality area that sets an example for reducing waste at large-scale events.

BWT has also played a leading role in “Play Green” Parma Calcio’s initiative designed to bring environmental sustainability into the stadium. This journey turns ISO 14001 certification into a shared culture, awareness, and active participation, unfolding through a series of concrete initiatives that engage the Club, its partners, and fans alike.

“Our partnership with BWT goes beyond traditional sponsorship and is built on shared values and goals. Their contribution has been crucial to our sustainability journey, enabling us to develop concrete, measurable projects across our facilities and along the path to ISO certification. It’s a virtuous example of collaboration that creates real value for the Club, for BWT, and for the environment,” said Danilo Sciò, Parma Calcio’s Chief Revenue Officer.

Lorenzo Tadini, Commercial Director of BWT Italia, commented on the renewal: “We’re proud to continue this journey with Parma Calcio, a Club that has shown remarkable foresight in turning sustainability into real, tangible action. Our partnership is a clear example of how sport and technology can work together. We supported the Mutti Training Centre project by developing a state-of-the-art Best Practice that involved every area, from offices and accommodation to the training pitches. Cutting out more than 70,000 plastic bottles a year isn’t just a number; it shows how a shared industrial vision can lead to meaningful, long-lasting cultural change.”

The renewal of the partnership between Parma Calcio and BWT marks another step forward in a shared journey that brings together sport, innovation, and environmental responsibility, with the aim of creating a positive and lasting impact on the local area and the Gialloblù community.

BWT

The BWT Group – Best Water Technology – is a leading water treatment technology company in Europe, with a workforce of over 5,500 people dedicated to developing innovative, cost-effective, and environmentally friendly solutions. BWT provides households, industry, businesses, hotels, and municipalities with safer, high-quality water for everyday use.

BWT delivers state-of-the-art treatment systems and services for drinking water, process water, pool water, and, above all, WFI (Water for Injection), an ultra-pure water for pharmaceutical and biotechnology industries. Its Research and Development teams work with innovative methods, techniques, and materials to create efficient, eco-friendly products that use less energy and help reduce CO2 emissions.

Sustainability is at the core of BWT’s DNA, and every BWT product helps protect our most precious resource: water. BWT’s claim, “For You and Planet Blue,” is more relevant than ever. Through its unique, patented technologies, BWT contributes every day to “Changing the world, sip by sip”, not only by creating Bottle Free Zones, but also through its expertise in developing and manufacturing high-performance membranes for fuel cells, the energy converters of the 21st century.