Parma, 9 january 2026 – Parma Calcio are proud to announce a new partnership with MuchBetter, which from this sporting season becomes the Club’s Sleeve Training and Pre-Match Sponsor.

The agreement strengthens the Club’s network of partners and confirms Parma Calcio’s desire to collaborate with innovative, international brands. The MuchBetter logo will feature on the sleeve of the training kit and on the pre-match shirt worn by our Men’s First Team, as well as across the Club’s main visibility assets, accompanying the Gialloblu during preparation and build-up to official fixtures.

Danilo Sciò, Chief Revenue Officer of Parma Calcio, commented on the new agreement: “We are proud to welcome MuchBetter as one of our partners and to start working with a brand that shares the core values of Parma Calcio: tradition, innovation and a strong bond with the local area. This partnership strengthens the Club’s international profile and represents an opportunity to create value as part of a solid, future-oriented journey.”

Israel Rosenthal, CEO of MuchBetter, said, “Parma Calcio is a Club built on tradition, passion and a deep connection with its community, values that strongly reflect the ethos of MuchBetter. This partnership reflects our shared belief in supporting organisations that represent far more than sport to the people around them. Parma’s rich history, resilience and identity within the city and across Italy make it a natural partner for MuchBetter. Together, we aim to support the Club, its fans and the wider Parma community in a meaningful and lasting way, both on and off the pitch. We are excited to begin this journey with a Club that embodies tradition, pride and a strong sense of belonging.”

With this new partnership, Parma Calcio and MuchBetter embark on a shared, forward-thinking path, built on common values and the intersection of sporting performance, technological innovation, and an increasingly ambitious international vision.

MuchBetter

MuchBetter is a payment app that offers a smarter, safer and more convenient way to make online payments. Since its launch in 2017, MuchBetter has become a trusted global payment solution for millions of customers and hundreds of merchants. Its technology combines ease of use with robust security standards, ensuring fast and cost-effective transactions without compromising user protection.

In Italy, MuchBetter operates in compliance with strict regulatory and compliance standards, offering users peace of mind and access to exclusive, innovative payment methods. MuchBetter is proud to support Italian sport and community through its sponsorship of Parma Calcio, confirming the company’s commitment to meaningful partnerships with strong local roots.