Parma, 27 December 2025 – Tradition, identity and official relations shaped the pre-match build -up to Parma vs Fiorentina, on Matchday 17 of Serie A Enilive. The Museum Club Experience served as a moment of connection and shared engagement at the Ernesto Ceresini Museum, bringing together partners, guests and Club representatives.

The event opened with an introduction by the Parma Association Museum, who guided guests on a journey through the history and values of Parma Calcio.

This was followed by the Museum Club Experience catering, curated by Club Partner, Consorzio del Parmigiano Reggiano, alongside remarks from Trade Marketing Manager, Alessandro Cagnolati.

The event also featured a special moment dedicated to Alberto Di Chiara, a former player of both clubs, who was presented with a jersey by Parma Calcio. Club Legends Abel Balbo and Fausto Pizzi were also in attendance, sharing the pre-match experience with Parma Calcio’s guests.

The traditional exchange of official gifts with the visiting team also took place: Club CEO Federico Cherubini presented a token of appreciation to Alessandro Ferrari, General Manager of ACF Fiorentina, as a sign of mutual respect and the long-standing tradition that accompanies Serie A fixtures.

The day was made even more special by the strong attendance: 20,658 spectators were present at the stadium, the second-highest turnout of the season after Parma vs AC Milan. A number that once again highlights the strong bond between Parma Calcio, the city, and its supporters.