Parma, 21 November 2025 – Parma Calcio and PUMA are opening an important new chapter in their partnership with the launch of a lifestyle capsule that celebrates the meeting point between the Club’s identity and the brand’s iconic heritage.

The collaboration expands with the new KING capsule, a contemporary reinterpretation of sportswear classics. The collection highlights Parma Calcio’s historical roots through a modern design, offering versatile pieces created to be worn beyond the pitch. Directly inspired by the iconic KING collection worn by Parma Calcio during the Club’s PUMA years in the ’90s, the new line pays tribute to an aesthetic that remains etched in the memory and hearts of supporters, reaffirming a deep bond that spans generations and sporting traditions. The unmistakable style of those years returns today with a modern language, without losing the spirit that made it iconic.

The capsule, which includes an anthem jacket, T-shirt, and pants, is designed to highlight identity, comfort and a sense of belonging, blending contemporary design with careful attention to detail. Each piece features the Parma Calcio crest and the KING logo, enhanced by graphic tape and rubber-printed finishes that give the collection a bold, recognisable visual identity. The raglan cut ensures maximum freedom of movement, while DRYCELL technology provides optimal breathability. Made from spacer fabric, the garments offer a soft, comfortable structure, perfect for everyday wear as well as matchday moments. All of this comes in Racing Blue and Faster Yellow, a colour combination that proudly pays tribute to the Club’s iconic colours.

The anthem jacket will make its debut on Sunday 23 November, during Hellas Verona vs. Parma, and will then regularly accompany the men’s and women’s first teams onto the pitch.

The KING capsule renews and strengthens a long-standing partnership, bringing the Gialloblù style from the pitch to the streets. These are pieces designed for daily wear that turn ambition, history and authenticity into a contemporary aesthetic.

The Parma Calcio KING capsule is available from today on the Club’s official online store, at the Parma Calcio Store in Piazzale Risorgimento – next to the Stadio Ennio Tardini – and at a selection of authorised football retailers.