Parma, September 15 2025 – An unforgettable first day of school for 1,800 Year 1 pupils from 23 schools, 89 classes and 12 municipalities across Parma and the province, thanks to “Forma la tua Passione'. Year after year, this initiative turns the first day of school into a memory to treasure. Small gestures can become traditions – and “Forma la tua Passione” is one of them. 

As the new pupils walked into their classrooms, they found a yellow and blue jersey waiting on their desks: a symbol of belonging and passion. Beside it was a letter from President Kyle J. Krause, welcoming them into our great community with warmth and pride: 'Dear student, I wish you the very best as you begin this new school year. May it be full of adventures, curiosity and passion! To celebrate this special moment, we want to share a gift with you: the Parma Calcio shirt. We hope to see you soon at the stadium. Forza Parma!'

Now in its seventh edition, this year's initiative involved La Salle Primary School in Parma, chosen as the project’s partner for the 2025/26 academic year. Here, 40 Year 1 pupils experienced a truly special welcome: Parma Calcio shirts neatly laid out on their desks, ready to be worn with pride on their very first school day. Adding to the excitement was a special guest: Parma goalkeeper Edoardo Corvi, who was greeted with huge smiles, photos and autograph requests. 'It’s a wonderful initiative, giving a child a moment of joy, and doing it on their very first day of school makes it even more meaningful – a moment of happiness for everyone,' said Corvi, thrilled to share this unique moment with the young fans. 'I think it’s important to bring children closer to the culture of Parma Calcio, to help them grow up with a sense of faith, of passion for football and for Parma. I’m very proud to represent the club on this occasion and to be able to give these children a smile.'

In collaboration with Main Sponsor Parmalat and Sleeve Sponsor Crédit Agricole Italia, “Forma la tua Passione” has grown into something more than just a project. It has become a collective tradition, a welcoming gesture that guides children not only into their first day of school, but also into the values of community, belonging and pride in their roots. For 1,800 boys and girls, this first day of school will remain etched in their hearts – hearts that already shout 'Forza Parma!'.