{"id":84960,"date":"2026-09-03T12:00:02","date_gmt":"2026-09-03T10:00:02","guid":{"rendered":"https:\/\/www.parmacalcio1913.com\/news\/parma-calcio-e-puma-presentano-il-nuovo-third-kit-2026-2027\/"},"modified":"2026-09-03T12:13:43","modified_gmt":"2026-09-03T10:13:43","slug":"parma-calcio-e-puma-presentano-il-nuovo-third-kit-2026-2027","status":"publish","type":"pr_news","link":"https:\/\/www.parmacalcio1913.com\/en\/main-news\/parma-calcio-e-puma-presentano-il-nuovo-third-kit-2026-2027\/","title":{"rendered":"PARMA CALCIO AND PUMA PRESENT THE NEW THIRD KIT FOR 2026\/2027"},"content":{"rendered":"<p>[swp_content page_og_title=&#8221;PARMA CALCIO E PUMA PRESENTANO IL NUOVO THIRD KIT 2026\/2027&#8243; page_og_description=&#8221;null&#8221; page_og_type=&#8221;null&#8221; page_og_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_ogs\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104745.webp&#8221; page_keywords=&#8221;null&#8221; page_description=&#8221;null&#8221; page_on_app=&#8221;1&#8243; page_on_home=&#8221;1&#8243; news_cover=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_news\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104756.webp&#8221; news_exclude=&#8221;[]&#8221; news_include=&#8221;[]&#8221; news_include_continent=&#8221;[]&#8221; ][swp_wrapper  id=&#8221;id&#8221;  order=&#8221;1&#8243;  name=&#8221;blocco 1&#8243; option_wrapper_color=&#8221;1&#8243; option_wrapper_image=&#8221;1&#8243; ][swp_hero_mini  id=&#8221;0&#8243;  type=&#8221;hero_mini&#8221;  order=&#8221;1&#8243;  name=&#8221;hero_mini&#8221; option_header_mini=&#8221;1&#8243; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;[]&#8221; data_hero_title=&#8221;PARMA CALCIO AND PUMA PRESENT THE NEW THIRD KIT FOR 2026\/2027&#8243; data_hero_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104816.webp&#8221; data_hero_align_r=&#8221;1&#8243; data_hero_align=&#8221;1&#8243; data_hero_image_responsive=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104839.webp&#8221; data_icon_image_alt=&#8221;null&#8221; ][\/swp_hero_mini][swp_base_p  id=&#8221;1&#8243;  type=&#8221;base_p&#8221;  order=&#8221;2&#8243;  name=&#8221;base_p&#8221; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;[]&#8221; data_box_title=&#8221;null&#8221; data_box_subtitle=&#8221;null&#8221; data_box_text=&#8221;<\/p>\n<p><em>Parma, 3 September 2026<\/em> &#8211; Parma Calcio and <strong>PUMA<\/strong> are proud to present the new <strong>Third kit<\/strong>, which will accompany the Club\u2019s teams during the 2026\/2027 football season. Featuring an innovative and disruptive design, the shirt celebrates the new generations and the journey that will see Parma become European Youth Capital in 2027.<\/p>\n<p><\/p>\n<p>The Third kit embodies the values of participation, innovation, and belonging, which enabled Parma to secure this important recognition. A milestone focused on the future, the new kit is a symbol that can bring together the Club\u2019s history, the city\u2019s present, and the ambitions of the generations who will shape its future.<\/p>\n<p><\/p>\n<p>The motto \u2018<strong>Writing Our Future<\/strong>\u2019, which features on the shirt collar, makes this message even more explicit. It\u2019s a message shared with young people, inviting them to take an active role in shaping their own journey, their own future and the community they belong to.<\/p>\n<p>&#8221; data_box_twitch=&#8221;null&#8221; data_box_instagram=&#8221;null&#8221; data_box_tiktok=&#8221;null&#8221; data_box_twitter=&#8221;null&#8221; data_box_youtube=&#8221;null&#8221; data_box_facebook=&#8221;null&#8221; ][\/swp_base_p][swp_image  id=&#8221;2&#8243;  type=&#8221;image&#8221;  order=&#8221;3&#8243;  name=&#8221;image&#8221; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;[]&#8221; data_box_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_Third-Kit_PR-Imagery_Stillife_0627-scaled-20260903105213.webp&#8221; data_box_image_mini=&#8221;1&#8243; data_box_image_alt=&#8221;null&#8221; data_box_image_description=&#8221;null&#8221; ][\/swp_image][swp_base_p  id=&#8221;3&#8243;  type=&#8221;base_p&#8221;  order=&#8221;4&#8243;  name=&#8221;base_p&#8221; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;[]&#8221; data_box_title=&#8221;null&#8221; data_box_subtitle=&#8221;null&#8221; data_box_text=&#8221;<\/p>\n<p>The new Third kit features an entirely Puma Black base, enhanced by Pure Pink details that underline its character. The Mandarin collar, underarm details, and trim all feature Pure Pink accents, creating a bold and distinctive contrast. The aesthetic is designed to break with the Club\u2019s more traditional codes and embrace the language and energy of new generations.<\/p>\n<p><\/p>\n<p>The Third kit launch builds on this language with a series of street-inspired content, designed to bring the Club closer to younger generations and present the new shirt from a dynamic, urban, and contemporary perspective.<\/p>\n<p><\/p>\n<p>The face of the launch campaign is Dino Baggio, a Parma Calcio Legend, who represents the bridge between the Club\u2019s history and its future. Alongside him, El Bilal Tour\u00e9 and Beatrice Merlo represent the new generations of Parma Calcio, creating an ideal passing of the baton between past, present and future.<\/p>\n<p><\/p>\n<p>Completing the creative project are freestylers Davide Pisani, Michael Sievoli and Arina Freestyle, who bring their energy, creativity and ability to interpret football through a free and contemporary language to the campaign. Their presence further strengthens the new kit\u2019s connection with a generation that experiences football not only as a sport, but also as an expression of identity and creativity.<\/p>\n<p><\/p>\n<p>The project forms part of Parma Calcio\u2019s wider commitment to strengthening its relationship with the local community and with new generations. As Parma prepares to be European Youth Capital 2027, the Club intends to play an active role in the growth of the community, contributing to the initiatives that will accompany this important year for the city.<\/p>\n<p><\/p>\n<p>The Third kit thus becomes part of a bigger story; it\u2019s a link between Parma Calcio\u2019s legacy and everything that is yet to be written. Through \u201cWriting Our Future\u201d, Parma Calcio symbolically gives new generations a blank page to be filled, reaffirming its commitment to playing an active role in this journey and building the future of the Club and the local community together with the city and its people.<\/p>\n<p><\/p>\n<p>The new shirt, with a regular fit, combines performance with a focus on sustainability, featuring fabric made from 100% recycled polyester and PUMA\u2019s advanced dryCELL thermoregulation technology, a moisture-management system designed to help maintain an optimal body temperature during sporting activity. The seamless design ensures a comfortable fit and optimal performance, while the ultra-lightweight Jacquard structure on the back improves breathability during periods of greater intensity. A combination of technologies designed to keep the skin dry, while guaranteeing comfort and performance.<\/p>\n<p><\/p>\n<p>The new Third kit also features the Partners who will accompany the Club during the 2026\/2027 season. The Parma Calcio Men\u2019s First Team shirt will display the logos of <strong>Prometeon, AdmiralBet.news, Cr\u00e9dit Agricole and Moby<\/strong>, confirming partnerships that have already been established during previous seasons. The Parma Calcio Women\u2019s kit will instead feature the logos of <strong>Parmalat<\/strong> and <strong>MuchBetter<\/strong>.<\/p>\n<p><\/p>\n<p>The new 2026\/27 Third kit is available from today at the Parma Calcio Store at Piazzale Risorgimento 1\/A, from selected retailers, and online via the Club\u2019s official shop.<\/p>\n<p><\/p>\n<p><\/p>\n<p>&#8221; data_box_twitch=&#8221;null&#8221; data_box_instagram=&#8221;null&#8221; data_box_tiktok=&#8221;null&#8221; data_box_twitter=&#8221;null&#8221; data_box_youtube=&#8221;null&#8221; data_box_facebook=&#8221;null&#8221; ][\/swp_base_p][swp_image  id=&#8221;4&#8243;  type=&#8221;image&#8221;  order=&#8221;5&#8243;  name=&#8221;image&#8221; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;2&#8243; data_box_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_Third-Kit_PR-Imagery_Stillife_0710-scaled-20260903105240.webp&#8221; data_box_image_mini=&#8221;1&#8243; data_box_image_alt=&#8221;null&#8221; data_box_image_description=&#8221;null&#8221; ][\/swp_image][\/swp_wrapper][\/swp_content]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[swp_content page_og_title=&#8221;PARMA CALCIO E PUMA PRESENTANO IL NUOVO THIRD KIT 2026\/2027&#8243; page_og_description=&#8221;null&#8221; page_og_type=&#8221;null&#8221; page_og_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_ogs\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104745.webp&#8221; page_keywords=&#8221;null&#8221; page_description=&#8221;null&#8221; page_on_app=&#8221;1&#8243; page_on_home=&#8221;1&#8243; news_cover=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_news\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104756.webp&#8221; news_exclude=&#8221;[]&#8221; news_include=&#8221;[]&#8221; news_include_continent=&#8221;[]&#8221; ][swp_wrapper id=&#8221;id&#8221; order=&#8221;1&#8243; name=&#8221;blocco 1&#8243; option_wrapper_color=&#8221;1&#8243; option_wrapper_image=&#8221;1&#8243; ][swp_hero_mini id=&#8221;0&#8243; type=&#8221;hero_mini&#8221; order=&#8221;1&#8243; name=&#8221;hero_mini&#8221; option_header_mini=&#8221;1&#8243; option_component_anchor=&#8221;null&#8221; option_component_padding=&#8221;[]&#8221; data_hero_title=&#8221;PARMA CALCIO AND PUMA PRESENT THE NEW THIRD KIT FOR 2026\/2027&#8243; data_hero_image=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104816.webp&#8221; data_hero_align_r=&#8221;1&#8243; data_hero_align=&#8221;1&#8243; data_hero_image_responsive=&#8221;https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/AW26_TS_PUMA_PARMA_DIGITAL_1920x1080_Slider-20260903104839.webp&#8221; data_icon_image_alt=&#8221;null&#8221; ][\/swp_hero_mini][swp_base_p id=&#8221;1&#8243; [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,69,70],"tags":[],"class_list":["post-84960","pr_news","type-pr_news","status-publish","format-standard","hentry","category-club-en","category-men-first-team","category-women-first-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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