{"id":77103,"date":"2026-02-20T11:00:05","date_gmt":"2026-02-20T10:00:05","guid":{"rendered":"https:\/\/www.parmacalcio1913.com\/news\/identita-vive-ascolta-respira\/"},"modified":"2026-02-21T21:07:23","modified_gmt":"2026-02-21T20:07:23","slug":"parma-calcio-an-identity-to-be-lived-heard-and-breathed","status":"publish","type":"pr_news","link":"https:\/\/www.parmacalcio1913.com\/en\/main-news\/parma-calcio-an-identity-to-be-lived-heard-and-breathed\/","title":{"rendered":"PARMA CALCIO: AN IDENTITY TO BE LIVED, HEARD AND BREATHED"},"content":{"rendered":"

[swp_content page_og_title=”PARMA CALCIO: UN’IDENTIT\u00c0 CHE SI VIVE, SI ASCOLTA, E SI RESPIRA” page_og_description=”null” page_og_type=”null” page_og_image=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_ogs\/HD-BM-02-20260219152429.webp” page_keywords=”null” page_description=”null” page_on_app=”1″ page_on_home=”1″ news_cover=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_news\/HD-BM-02-20260219152436.webp” news_exclude=”[]” news_include=”[]” news_include_continent=”[]” ][swp_wrapper id=”id” order=”1″ name=”blocco 1″ option_wrapper_color=”1″ option_wrapper_image=”1″ ][swp_hero_mini id=”0″ type=”hero_mini” order=”1″ name=”hero_mini” option_header_mini=”1″ option_component_anchor=”null” option_component_padding=”[]” data_hero_title=”PARMA CALCIO: AN IDENTITY TO BE LIVED, HEARD AND BREATHED” data_hero_image=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/HD-BM-02-20260219152504.webp” data_hero_align_r=”1″ data_hero_align=”1″ data_hero_image_responsive=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/HD-BM-02-20260219152512.webp” data_icon_image_alt=”null” ][\/swp_hero_mini][swp_base_p id=”1″ type=”base_p” order=”2″ name=”base_p” option_component_anchor=”null” option_component_padding=”[]” data_box_title=”null” data_box_subtitle=”null” data_box_text=”<\/p>\n

Parma, 20 February 2026<\/em> \u2013 As part of a broader journey to evolve its experiential and sensory identity, Parma Calcio has unveiled a strategic project aimed at defining and enhancing both its sonic and olfactory dimensions. The initiative is designed to strengthen the Club\u2019s positioning, translate its values into an emotional language and forge an even deeper bond with its supporters.<\/p>\n

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\u201cWith this project,\u201d <\/em>said Eva Visentin<\/strong>, Brand Director of Parma Calcio, \u201cwe take a further step in the evolution and innovation of the Parma Calcio brand, choosing to express our identity through often unexplored dimensions such as sound and scent. We wanted to translate the Club\u2019s DNA and the values we share with our fans into an identity-driven language capable of reaching the most instinctive part of our emotions, connecting them to those that only the pitch can provide.\u201d<\/em><\/p>\n

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IDENTITY THROUGH SOUND: Parma Calcio Opera<\/strong><\/p>\n

A key milestone in the Club\u2019s enhancement strategy comes with the launch of its first-ever official sound identity, an innovative project that transforms history, passion and energy into a distinctive and recognisable musical experience.<\/p>\n

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Developed in collaboration with The Brand Company (through its music division BrandMozart) and inspired by the historic and cultural roots of the city of Parma, the new sound identity blends traditional and contemporary elements into an original composition aligned with the Club\u2019s core values.<\/p>\n

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From rhythmic pulses echoing the heartbeat of the stadium to epic tones celebrating sporting achievements, every note has been crafted to express passion, resilience and innovation. Advanced digital tools were used in the production process, selecting instruments and sound textures capable of eliciting emotional responses consistent with Parma\u2019s identity. The vocal elements featured in the tracks were recorded live at the Stadio Ennio Tardini, capturing the authentic voice of the Gialloblu supporters. From these recordings, sound samples were extracted to recreate the chants embedded within the composition, faithfully reflecting the energy and pitch of the Tardini crowd.<\/p>\n

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Titled Parma Calcio Opera, the sound identity will accompany the official anthem within the stadium\u2019s live music programming, at institutional events and across the Club\u2019s digital content. Dedicated versions have also been developed: a lounge adaptation for hospitality areas, an orchestral arrangement for the Ernesto Ceresini Museum, and a distinctive sound logo designed to close video content.<\/p>\n

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The original track is available in two versions on all major streaming platforms: an Original Version and a more rhythmic Stadium Version.<\/p>\n

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These were the words of Luca Mamiani<\/strong>, General Manager of The Brand Company, speaking about the project developed with Parma Calcio: \u201cWe are proud to have created Parma Calcio\u2019s sound identity project, an initiative that blends tradition and innovation to strengthen the emotional bond between the team and its supporters. Sound is a fundamental element of a club\u2019s identity, and our goal was to craft a unique and distinctive experience that reflects Parma\u2019s values and history. This project represents an opportunity to celebrate Gialloblu pride through a universal language: music.\u201d<\/em><\/p>\n

<\/p>\n

OLFACTORY IDENTITY: GIALLOBLU FRAGRANCE<\/strong><\/p>\n

Alongside its sonic identity, Parma Calcio has introduced its own olfactory signature, also developed with The Brand Company. The fragrance has been designed to characterise the hospitality areas of the Tardini Stadium.<\/p>\n

<\/p>\n

Named GIALLOBLU, the composition blends freshness, elegance and intensity. Citrus and floral accords merge with a woody, aromatic base to create a recognisable and distinctive scent. Top notes of bergamot, orange and lemon convey energy and brightness; a floral heart of rose and iris reflects passion and confidence; while a foug\u00e8re base enriched with woody nuances and leather adds structure, depth and character. Vetiver introduces an earthy dimension, symbolising strength and rootedness.<\/p>\n

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Even within the olfactory layers, the Club\u2019s colours are symbolically present: yellow in the vibrant citrus top notes, blue in the elegant, enveloping depth of iris.<\/p>\n

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Ilaria Calunga<\/strong>, Creative Director of the olfactory division at The Brand Company, explained: \u201cStarting with the core values of Parma Calcio \u2013 fair play, commitment, teamwork, resilience, determination, pride and respect \u2013 we translated these principles into a sensory signature. The fragrance GIALLOBLU embodies belonging, passion, perseverance and balance, expressing the Club\u2019s identity through a universal and immediate language.\u201d<\/em><\/p>\n

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Through sound and scent, Parma Calcio continues to shape a multidimensional identity \u2013 one that is not only seen on the pitch, but also heard, felt and remembered.<\/p>\n

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