{"id":71565,"date":"2025-11-21T10:00:04","date_gmt":"2025-11-21T09:00:04","guid":{"rendered":"https:\/\/www.parmacalcio1913.com\/news\/parma-calcio-e-puma-presentano-la-nuova-capsule-king\/"},"modified":"2025-11-21T10:49:39","modified_gmt":"2025-11-21T09:49:39","slug":"parma-calcio-puma-new-king-capsule","status":"publish","type":"pr_news","link":"https:\/\/www.parmacalcio1913.com\/en\/main-news\/parma-calcio-puma-new-king-capsule\/","title":{"rendered":"PARMA CALCIO AND PUMA PRESENT THE NEW KING CAPSULE"},"content":{"rendered":"

[swp_content page_og_title=”PARMA CALCIO E PUMA PRESENTANO LA NUOVA CAPSULE KING” page_og_description=”null” page_og_type=”null” page_og_image=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_ogs\/ParmaCalcio_King_0004_2048x1024-20251120164149.webp” page_keywords=”null” page_description=”null” page_on_app=”1″ page_on_home=”1″ news_cover=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_news\/ParmaCalcio_King_0004_2048x1024-20251120164156.webp” news_exclude=”[]” news_include=”[]” news_include_continent=”[]” ][swp_wrapper id=”id” order=”1″ name=”blocco 1″ option_wrapper_color=”1″ option_wrapper_image=”1″ ][swp_hero_mini id=”0″ type=”hero_mini” order=”1″ name=”hero_mini” option_header_mini=”1″ option_component_anchor=”null” option_component_padding=”[]” data_hero_title=”PARMA CALCIO AND PUMA PRESENT THE NEW KING CAPSULE” data_hero_image=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/ParmaCalcio_King_0004_2048x1024-20251120164218.webp” data_hero_align_r=”1″ data_hero_align=”1″ data_hero_image_responsive=”https:\/\/www.parmacalcio1913.com\/wp-content\/uploads\/_heros\/ParmaCalcio_King_0004_2048x1024-20251120164316.webp” data_icon_image_alt=”null” ][\/swp_hero_mini][swp_base_p id=”1″ type=”base_p” order=”2″ name=”base_p” option_component_anchor=”null” option_component_padding=”[]” data_box_title=”null” data_box_subtitle=”null” data_box_text=”<\/p>\n

Parma, 21 November 2025<\/em> \u2013 Parma Calcio and PUMA are opening an important new chapter in their partnership with the launch of a lifestyle capsule that celebrates the meeting point between the Club\u2019s identity and the brand\u2019s iconic heritage.<\/p>\n

<\/p>\n

The collaboration expands with the new KING<\/strong> capsule, a contemporary reinterpretation of sportswear classics. The collection highlights Parma Calcio\u2019s historical roots through a modern design, offering versatile pieces created to be worn beyond the pitch. Directly inspired by the iconic KING collection worn by Parma Calcio during the Club\u2019s PUMA years in the \u201990s, the new line pays tribute to an aesthetic that remains etched in the memory and hearts of supporters, reaffirming a deep bond that spans generations and sporting traditions. The unmistakable style of those years returns today with a modern language, without losing the spirit that made it iconic.<\/p>\n

<\/p>\n

The capsule, which includes an anthem jacket<\/strong>, T-shirt<\/strong>, and pants<\/strong>, is designed to highlight identity, comfort and a sense of belonging, blending contemporary design with careful attention to detail. Each piece features the Parma Calcio crest and the KING logo, enhanced by graphic tape and rubber-printed finishes that give the collection a bold, recognisable visual identity. The raglan cut ensures maximum freedom of movement, while DRYCELL technology provides optimal breathability. Made from spacer fabric, the garments offer a soft, comfortable structure, perfect for everyday wear as well as matchday moments. All of this comes in Racing Blue and Faster Yellow, a colour combination that proudly pays tribute to the Club\u2019s iconic colours.<\/p>\n

<\/p>\n

The anthem jacket will make its debut on Sunday 23 November, during Hellas Verona vs. Parma, and will then regularly accompany the men\u2019s and women\u2019s first teams onto the pitch.<\/p>\n

<\/p>\n

The KING capsule renews and strengthens a long-standing partnership, bringing the Giallobl\u00f9 style from the pitch to the streets. These are pieces designed for daily wear that turn ambition, history and authenticity into a contemporary aesthetic.<\/p>\n

<\/p>\n

The Parma Calcio KING capsule is available from today on the Club\u2019s official online store<\/a>, at the Parma Calcio Store in Piazzale Risorgimento \u2013 next to the Stadio Ennio Tardini \u2013 and at a selection of authorised football retailers.<\/p>\n

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